Integrated communication

KIDS, HEROES AND LOTS OF FUN!

TVO Kids host Judy 2, taking questions from the audience for some real engineers, on stage, at the Ontario Science Centre.

 

A lot of projects are called "integrated", but this one truly was. It included live events, performers, video, a Web site, live video streaming and print materials.

As a special millenium presentation, Ontario celebrated National Engineering Week March 4 to 12, 2000. We were involved in the project from the beginning.

Across Canada and throughout Ontario, professional engineers, engineering technicians and technologists, and engineering students staged events that educated, entertained and inspired. The goal was to raise awareness of the contribution engineering makes to our lives and encourage young people to choose a career in engineering. And it succeeded.

The "Engineers are Everyday Heroes" campaign kicked off March 4 at 1 p.m. with "Fessie and the Kid", a live, multimedia stage show held simultaneously at the National Museum of Science and Technology in Ottawa, the Ontario Science Centre in Toronto, and Science North in Sudbury, coordinated by Dougal & Co. TVO Kids stars hosted the show at the three locations.

In collaboration with Sharon Airhart, Director of Communications of the Ontario Centres of Excellence, helped to develop the "Fessie and the Kid" concept and logo and produced all of the communications for this event including

  1. simultaneous live shows at three science centres, Ontario Science Centre, Toronto, Science North, Sudbury, the National Museum of Science and Technology, Ottawa
  2. Fessie and the Kid 20 min. video
  3. the Heroes Website
  4. live Web cast
  5. all the print promotional material

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